IDEA > RESEARCH > STRATEGY
It all begins with a thought. We began to think about the message we wanted to convey as a company and what our core values are as well as think about the types of clients we wished to attract.
We brainstormed… and brainstormed.
Eventually we decided on the perfect name for these questions we posed to ourselves and Groundswell was born.
SKETCH > COLOR > REFINE
It starts with a blank canvas and a well thought out vision that is formulated from your research and strategy. Starting with the simplest of forms and precise curves we sculpt those words and ideas into a form that will provoke thought and give the proper feeling that is formulated in our discovery process.
Once the form is created we think about the psychology of colors and the feelings they evoke. All of these things together help form the ideal feeling required for effective branding. It’s not just a logo…
You feel us?
MARKET > ANIMATE > REPEAT
Now that you have your mark how do you use it?
We develop marketing and business materials that amplify the message your mark makes. We aim to be visually disruptive in a sea of instagram filters. Think about it…Do you want to blend in to your scrolling feed or do you want stand out like a slap in the face?